Helsinki Partners
Finland was selected as the happiest country in the world again in 2025. Photographer Akseli Valmunen shot stills for the campaign around the idea of happiness being a feeling, not a facial expression.
Client
Helsinki Partners
Agency
United Imaginations
Production company
Bonita
Photographer
Akseli Valmunen
Producer
Jonna Yletyinen
Business director
Ella Komulainen
Project manager
Nea Rumpunen
Agency Creative Director
Mikko Hakkarainen
Bonita Creative Director
Veikko Kähkönen
Art Director
Joonas Vähäkallio
Copywriter
Sini Levisalo
Casting & production manager
Sara Lindeblad